How This Started
Back in 2018, Felicity worked at an investment bank. She noticed something weird — even people making good money struggled with basic budgeting.
The problem wasn't their income. They just had no system. No clear way to organize money or plan ahead.
So she started teaching friends simple methods that worked. Word got around fast.
By 2022, we had helped over 500 people. Now it's 1,000+ across different countries.
"Good money habits beat complex strategies every time."
— Felicity Chen, Founder